Lords

There are 9 original lords in Rise of the Kings Everyone starts with the same default lord. The game allows you to change your lord for free for the first time. Otherwise you will have to pay in gems. There currently is also 4 new lords. They can only be obtained by doing the Dragon Challenge. These new lords have extra bonus compared to the original 9 lords who have no bonuses.

Lords is also used when referring to other players in your kingdom.